Perception is often everything. It can convince our customers to make purchasing decisions, or for them to even promote our services over social media if they feel they are being respected enough to do so. Of course, we can never expect perception to work well for long when it’s substanceless, but there’s no harm in…

As a small business owner, you will be used to wearing many hats. You will spin plates of IT and marketing data entry and networking and you will be able to do it all easily. After all, you’re the one running the business and you know how it works. The thing is, sometimes things can…

Competition is fierce out there, and it’s difficult to get yourself noticed. If you run a business, the way you present your brand has a significant influence on buyer perceptions and customer engagement. If you’re looking to attract new clients, or you’re expanding your venture, here are some steps you can take to present your…

If you are thinking of starting your own business, then one of the best things that you can do is take your time. Nobody ever got anywhere by rushing through things, because it’s often when you do this that you miss some of those crucial little bits that were hiding away. When it comes to…

Growing your business requires you to take advantage of all the latest new technologies. A great example of this would be using the latest cloud technology to help your team stay in touch so they can work remotely regardless of their location. These types of new technologies are essential for small growing businesses since they…

We all have ideas for potential businesses throughout our lifetimes. We all want to make something of these ideas, and get our potential new brand names out there. It’s important to put time and focus into these ideas, and to make sure they can develop into something more! And that’s why you need to focus…

There’s little doubt that running your own business can be a fun and exciting project, but it’s also true that it’s not always a walk in the park. Indeed, some days it can feel as if it’s one big ball of stress, even after you’ve left the office. And it’s not hard to see why:…

2020 isn’t quite shaping up how many people expected. There’s no doubt that it’s an epic year, but it is also a grim one. Even so, things will improve, and the world will return to normal. And when it does, we can expect digital marketing to resume its habitual march of progress.  Here are some…

While you may have started your company offering one product or service, it’s not as if you need to stop there. Once you’ve established that you’ve got a working business model and you generally have things under control, then you may want to consider adding another product or service to your business. This can help…

If you’ve recently created a start up, chances are you’re familiar with the home office set up. This makes sense for most small business owners. After all, you’re already paying to live in the space, so if you work from your home, there’s no extra outgoings on that front. You can spend the money you’d…