Promotional giveaways are a great way to promote your business. Not only are they an inexpensive way to market your company, but they can work for months or even years after the initial promotion. If you are not using them as a marketing tool yet, read on to find out how promotional giveaways can help…

The process of acquiring new customers is typically associated with marketing activities. Indeed, if you work in marketing, you know that your role is to devise impactful and measurable ad campaigns that, ultimately, drive growth, both in terms of customer base and profits. Therefore, it is only natural to assume that growing your customer base…

Digital marketing is one of the most critical activities that a firm can undertake. It’s what allows firms to gain traction on the internet and showcase their products to the world.  But gone are the days when doing a bit of SEO will shoot your firm to the stars. You’ve got to think a little…

All businesses at some time in their journey, have to make changes and evolve with the market. Sometimes companies need to make changes to keep up, sometimes companies need to make changes because of necessity, and sometimes companies need to make changes to try something new and see how it will benefit them in the…

It’s easy to disregard the power that first impressions have, because we can often be quite nervous as to if we will make a success of them or not. This is especially true when it comes to mission-critical events such as meeting with a business investor, who could make your life much easier or much…

One of the biggest mistakes that a lot of SMEs and startups make is that they’re simply not using their technology properly. Most people would assume that if you know how to use a computer, you’re doing it “correctly”. Sadly, the reality is that most people aren’t making effective or efficient use of their time…

The job of a virtual assistant is one of the many jobs in the modern world that didn’t exist not too long ago. There are always complaints that computers and machinery are stealing peoples jobs, but they are also leading to the creation of new jobs. Without developments to the internet and its growing use,…

Whatever kind of business you might happen to be in charge of, there will always be a necessary amount of sourcing of supplies that you need to do. Even the most bare and stripped-back businesses, operating on a skeletal basis, will generally require at least a few kinds of equipment and machinery which are important…

There has never been a better time for you to start your own business. There are so many resources out there for you to utilise and with social media being more prevalent than ever, it’s safe to say that it’s more affordable than ever to market too. Start your own Side Hustle If you work…

As technology continues its merry march through all aspects of our lives, the ways we make and spend our money are changing fast.  The internet is transforming our work lives and personal lives at unprecedented rates.  And if your business has any kind of web presence, you'll know that the world of ecommerce is growing…