For many, no, most, the idea of creating a business and turning it into a successful operation that yields a huge sum of money is merely a fantasy. ‘I couldn’t do anything like that,’ ‘I don’t have the wherewithal to start up a business,’ and ‘you’ve either got it or you haven’t’ tend to be…

One of the most tempting things about setting up your own business is that you're in a position to have a degree of control over your career that simply isn't possible if you're working for someone else. After all, there are few things more frustrating than having to spend your entire working life following the…

As an entrepreneur, you’ll know how frustrating it can be when your entire day in the office gets swallowed by a mountain of admin work. It’s not that this work doesn’t need to be completed because, of course, it does. But there’s so much other stuff that gets neglected when you’re dealing with routine paperwork…

People have a lot of different reasons for starting a business. Maybe they want to work for themselves and they don’t want a boss breathing down their neck, maybe they’re just really passionate about their product or maybe they just want to make their mark on the world. Whatever your reason for starting a business…

There is a myth about entrepreneurs that tends to put many prospective business people off: they already know everything about business. Of course, if you’re an entrepreneur, you’re not going to admit that this is simply not true!  The reality is that most entrepreneurs are people who have a great idea and then understand what…

Going into business takes guts and determination. There are no two ways about it. Having the drive to get up in the morning and face the difficulties that go along with being an entrepreneur can be an uphill slog.  The motivation to start a business can be powerful on day one. Like a kid on…

Think you’ve got what it takes to run your own online store? You might want to think again. Online businesses are great, but the public are a demanding lot, and they have very high standards these days for what they want when shopping online. Still think you can cut it? Take a look at five…

It’s all good and well having a podcast that you’ve put a lot of time and effort into creating, but it won’t be worth all that much if there’s no-one listening to it. As such, a big part of the podcast game is connected to marketing (actually, this is true of virtually all businesses). But…

When you are trying to implement a new digital marketing campaign, it’s important that you have a variety of innovative ideas in order to take the campaign off of the ground. But when it comes down to it, are you going to use your in-house team to create the campaign or are you going to…

Social media has become a marketing phenomenon. Whether you’re the manager of a big-name brand or just a small indie studio looking for a bit more exposure, social media is a one-size-fits-all solution that can be taken advantage of regardless of your budget. Unfortunately, as powerful as social media is, it can also offer virtually…