If you are already overwhelmed by online marketing, and would like to do something different than your competition, you might want to make the most out of your offline branding and advertising tools. Some people will say that these methods no longer work. However, as most companies have abandoned them for the next magic button…

Making sure that your business succeeds is a stressful and difficult thing to do. Not every business can make it in this huge marketplace – but these tips should help you to give your company the biggest chance possible. Make A Plan First and foremost, it’s important to envision the future of your business. Where…

Entrepreneurs lead perilous lives, continually living in the shadow of failure. But biotech entrepreneurs find themselves in an even more precarious position. Not only do they have to contend with the usual difficulties of running regular businesses, but they also have to adapt to a brutal regulatory environment which does everything it can to suffocate…

Entrepreneurs are sneaky people. They have a habit of only giving you a snippet of the info needed for you to succeed. An entrepreneur will provide useful advice, but they often leave out some of their main secrets. As an example, hardly anyone talks about upskilling. Some of you might not even know what this…

The way that we market our businesses has changed. In fact, there is a whole new wave of approaches that can make the way you spread your company's message much more effective. Four of which you can find out about in more detail below. Go digital It's not that print, and other traditional forms of…

Being a responsible car owner is something that has to be learned. And it doesn’t necessarily come with years of experience; it takes a conscious effort on the part of the driver. After all, plenty of people with years of driving behind them still manage to make reckless decisions. So, what does it take to…

Let’s say that you’ve created a business plan and you’re pleased with the outcome. You plan on selling 2,000 units of your product at $100 each, netting you more than $200,000 in operating income for the year ahead. Sounds great. You factor in your costs of just $80,000, and you have a gross income, before…

When buying anything as special as antique Irish silver it is imperative that you purchase an authentic good. Unfortunately, there are lots of businesses out there who will try and con you. They will sell you a product they market as ‘Irish silver’ yet what they fail to divulge is the fact that the silver…

It doesn't matter if you have a large or small business, boosting productivity is essential so that you can increase and improve gross profits and maintain competitiveness. Your companies productivity on the manufacturing floor depends on a variety of factors such as efficient employees, quality equipment, and effective processes. Having a focus for improvement in…

Any business owner always has their eye on the bottom line, so the concept of running a giveaway will always be somewhat alien. Nevertheless, the biggest businesses in the world continue to offer giveaways, so they must be onto something. Below, we’ve looked at the most common questions business owners have regarding giveaways, and explained…