Every business owner makes mistakes, including marketers. While intelligent entrepreneurs quickly learn from their mistakes and move on, others do nothing except having regrets. Expensive marketing mistakes can let your brand go down in history as the biggest failure of the century. On the other hand, an effective marketing campaign can take your brand closer…

Coca-Cola serves as one of the best examples of companies that have succeeded in brand awareness optimization. Whether you are a fan of what they sell or not, the chances are high that you have come across a Coca-Cola bottle or logo somewhere. And, you know too well, it is Santa Claus’s preferred drink. But,…

We cannot deny the fact that 2020 was a difficult year for most businesses, and 2021 seems to have started in a similar pattern. However, for those business owners who are fortunate enough to still be in operation, there are a number of things you can do to improve your company this year.  Use price…

As businesses move to the online platform, there arises a need to come up with a digital marketing strategy that will push for sales effortlessly. A good marketing plan has to be specific, manageable, achievable, realistic, and bound by a time frame. In addition to that, a digital marketer has to know the importance of…

When you run a business, there are so many things that can go wrong. You could lose customers, face dwindling profits, or have your entire staff hand in their resignations at the same time. You could be sued by clients, make poor strategic decisions, or your office could burn down after flouting the health and…

The global pandemic has taught us many things, and one of them is that working from home is a reality and that it’s possible. And employers shouldn’t expect the trend to flip into reverse once all of this is behind us. Employees now expect a little more flexibility from their employers, and that’s not something…

Whether you run a boutique hotel, or a small bed and breakfast, a solid marketing strategy is key in order to stay ahead of the competition in the hospitality industry. Your potential customers will research your business online before booking, so your branding needs to catch their eye. Whereas the right location and amenities are…

Advertising as a business is critical because you could do all the hard work to provide content and quality for your company but if you’re not promoting it, then you’re not being seen. Advertising and marketing your business is an important element that can help you reach new audiences and to secure new customers or…

If you have had your business for a while and you have started to notice that things are turning sour, that is very much not a unique position to be in. Many people find this happening with their businesses at different times and it is part of the process of running a business. As long…