When thinking about businesses, a lot of people’s minds will be drawn to ideas of large-scale enterprises, power-hungry multinationals, and startups which embody the age of modern business. This idea has been finely crafted by blogs, forums, and other online resources which present all business as one very small part of it; entrepreneurialism. In reality,…

When you’re a freelancer, a lot of your time can be spent worrying about where your next pay cheque is coming from. Living from invoice to invoice becomes a way of life, and you’re used to not having a steady income. So what happens when things are actually on the up? When your freelance work…

In business there are many strategies that entrepreneurs use to help them with the smooth running of their enterprise. More often than not, once you have found the right techniques you will find that you can stick with them for a great deal of time because nothing else would work as well and make you…

One of the biggest mistakes that companies make today when it comes to marketing is failing to measure the performance of their campaigns. After all, if you do not measure how your marketing efforts are performing at present, how are you supposed to know if your money and efforts are being put to good use?…

Technology moves quickly, and as a business, it's crucial that you keep up. Even multi-billion dollar companies have come to a sticky end after they failed to move with the times- take Blockbuster for example who became obsolete after streaming services like Netflix became popular. One of the ways you can keep your business with…

Too big for your boots? Well, what does that mean? Does it mean that you are somewhat too confident for how you deserve to be? Does it mean you’re overconfident in your competence? Does it mean that you consider yourself to be better than you are? Well, let’s fit that question. Why don’t you deserve…

Social media is a vital part of your marketing strategy, but it’s one that so many people get wrong. The biggest misconception that people have about social media marketing is that reach is the most important thing. In other words, the more followers you have seeing your posts, the better. Obviously, it’s good to have…

Becoming financially free is something lots of people dream of becoming, and yet many people don't take the steps needed. If you start now, you could become financially free in a few short years, but people just aren't doing it. Why not, if it’s something that anybody could do? Because there are sacrifices you will…

Every business owner knows that profit is necessary for success. Of course, knowing what success looks like is very different to knowing the route to success. Your company might be making sales, but it might not have fully realised its sales potential. There are corners of your target market that you might not be reaching…

When we talk about qualifying ourselves to land the job of our dreams, so much emphasis is placed on education. Sure, educational qualifications can often be a major deciding factor in whether an employer offers their job to you or to someone else who has applied. You want to ensure that not only do you…