Partnerships are a hugely important factor in business, and they are particularly useful for small businesses in the early stages. A good partnership can make all the difference; they can rapidly speed up the process of growth and expansion, they can help to give a small business’ name more exposure in a positive light, and…

No matter your profession, if it’s freelance or not, and/or based in the online world – your brand is essential. Your brand is everything. Now, that doesn’t mean brand as in a normal brand. You’re not Levis, and you won’t be traded as a pair of denim jeans. It’s about showing an honest development of…

Do you want to spend your career in the same place? No, I thought not. Everyone has dreams of rising above their current position and achieving something greater. Whether that's rising up in your current employment or striking out on your own and creating something new, everyone should have goals that they strive for. The…

Business websites are an incredibly important tool for many reasons. To make your website as effective as possible, it needs to generate traffic. To do this, it needs to rank highly in search results. Keeping that in mind here’s how you can improve your website ranking. Produce Excellent Content I once read an interview with…

As an online business, your website is the cornerstone of your business. Without it or when it’s used poorly, you will not succeed. But, once you master the art of the web presence, your business will excel. Of course, it’s hard to measure how good your own website really is; especially if you don’t know…

What’s happening in the world of business today is truly remarkable. Go back just ten years, and companies were valued based on the assets they had out in the field. It was “stuff” that made you wealthy and that was valuable. But over the years, physical “stuff” has declined in value, and now data is…

If your business is getting off the ground, you’re probably thinking about taking on an employee or two. Taking on employees is the dream we all have when first starting out, so it’s a real milestone to reach. Of course, it’s not all celebrations at this stage. Becoming an employer is a tremendous responsibility. Getting…

As a business owner, you’re going to have a lot of fun with finances. One of the issues that most businesses struggle with is tax. As soon as you set up your company, you will need to register to pay tax. Then, you’ll get a tax form in the mail that you’ll need to fill…

No matter what kind of enterprise you’re building, you should consider how you’ll form a brand around it. Branding symbolizes who your company is and what you do. Building a brand can help you get noticed, create customer loyalty, and improve your reputation. Your brand can even help your business expand. If you establish a…

If you’re running a business online, you should see your website as the company’s strongest asset. It’s the heart of your business. It’s the place where you hope new customers and returning clients will arrive. Here they will find fresh information about your business. Information that, with a little luck, will encourage them to buy…