You might not think it, but Google is quite selective about what sites it indexes these days. The thing is; the search giant has had to deal with the deluge of spammy websites launching in recent years. Google's aim is to provide users with relevant information. The last thing it wants to do is be…

At one point in time, having a website was kind of a gimmick. A clever marketing tool which gave a special air of professionalism. In 2016, however, having a strong online presence for your company is almost as essential as having a name! If you’re looking to set up a website for your small business,…

Welcome back to Excellence Expected, folks. We’re jumping straight into January with an update on the world of SEO. Now, SEO (or search engine optimization) has always been a tricky subject. Mainly because Google has a habit of changing its algorithm annually. That makes it difficult for marketers to keep up. Luckily, we’ve always been…

Cultivating an online profile is essential for your business reputation. You have to look at yourself as a brand, and you want people to recognise you. Building your online presence takes work. You can't just create a Facebook page and then leave it alone. You have to spend time dedicating yourself to raising your reputation.…

If you want your business to be seen in a more positive light, you need to think about your business’s reputation. Here are some clever ideas to help improve your business's reputation. Be More Professional Professionalism means a lot to your customers and clients, so make sure you always focus on being professional. Nobody wants…

Starting a small business involves startup capital. There's just no getting around it. But raising those funds (by any means necessary) is only half the battle. It might seem like quitting your day job to follow your passion as an entrepreneur is a great idea, but are you really prepared? Are you well equipped to…

Starting a business can be a daunting task. Particularly if it’s completely new to you. New business owners are at a disadvantage because they’ve never started a company before. So, I thought I’d help you out and provide some important things that you need to know: Understand Any Legal Business Issues A lot of new…

The investment world is dominated by gold, bonds, and stocks. As far as the average investor can see, that's where the money lies. And by and large, they'd be correct. Typically, those three areas are the ones that generate the highest returns. They're a historically sound investment. But if you've got money burning a hole…

Running a business is something you have to do all year round. You can’t afford to be off the clock for too long when you’re a business owner. You should always be searching for fresh new ways to help progress and promote the company. And it’s just as important to do this as we enter…

Small business success revolves around building a reputation. You want people to be impressed by your business. But, how can your business impress people? It’s simple, follow these tips to find out: Proper Business Cards I thought about titling this heading as just ‘business cards’ but that wouldn’t work. That implies that any old business…