THE PODCAST ACCELERATOR

What better way to start generating word of mouth recommendations for your podcast than to get some guests onto your podcast?! Today I talk about how being strategic about your guest actions can be a HUGE marketing bonus for your podcast.

Black Hat SEO refers to dishonest tactics used by some to manipulate search results to their advantage. One problem is, it doesn't work, can tank your rankings and seriously damage your brand. Here are some podcast SEO tactics you may be tempted to use, but should avoid at all times!

You publish wicked, info-packed show notes with every episode of your podcast. But there's one quick, easy thing that I think everyone should be including that can increase listener experience, accessibility AND SEO.

Backlinks are fundamental to podcast SEO and to building your podcast brand as a whole. You want to show Google, as well as new listeners, that your content is high quality and worth paying attention to, right? Here's how to start your own backlink strategy for your podcast.

I ALWAYS recommend that podcasters set themselves up on social media. It’s the best way to connect with your audience, foster relationships with your fans and encourage people to share new episodes when they go live. But did you know that it also affects your SEO performance?

Your podcast, like any form of content on the web, is searchable by Google. So, to make your podcast more visible and win more listeners, you need to master the mighty Google Algorithm! In this episode, I break down exactly what Google wants and how you can start optimizing your podcast content starting today.

You know you should include keywords in your podcast metadata for SEO. But what's the recipe for the best, most effective keyword for your show? Here I explain how to identify and choose your keywords to maximise your podcast's discoverability.

If you've looked into SEO for your podcast, chances are you've heard about keywords. But how do you identify the most effective keywords to use, and how do you use them correctly to get the most benefit? In this episode, I'm going to demystify keywords and how you can make them work for your podcast.

Optimizing your podcast for search engines is really important, but it is a long game to play. Small, consistent tweaks to your podcast SEO will add up to long-term benefit eventually, but it won't happen overnight.

Meta-what-now!? If you're just getting started with SEO for your podcast, terms like ‘metadata' can have you pretty stumped. Spoiler: it refers to something you already do every. Single. Time you upload! Here's how you should use metadata to boost the discoverability of your podcast.