THE PODCAST ACCELERATOR

Not colours, fonts, logos or even your audio, but your living, breathing podcast brand. It's crucial to your podcast's growth, and in fact everything you do that is tied to your podcast, but is it truly reflective of what you want it to be?

If your listeners are tapering off or your downloads have flattened, you might be tempted to produce more content to try and get your numbers back up. That's exactly what you SHOULDN'T be doing. Here's why.

Podcasting is a long game to play. A handful of episodes down the line, how do you continue to give your listeners what they want and stay relevant to their interests? How do you even find out what that is? Here's one thing to apply to your podcast in order to guarantee sustainable growth: testing.

Your podcast probably doesn't have global appeal, and it doesn't need to, either. Instead of trying to get in Apple's Top 50, you need to be marketing to the people who will love and value your podcast. But who are they, and how do you reach them?

It's a waste of energy trying to sell your podcast episodes to people who may not even want to listen. Here's my take on how to create a podcast marketing strategy that is focused, targeted, and aimed at every level of your podcast, not just growing downloads and listeners.

Podcasting is no different from any other media, content or business, but podcasters aren't told that they need an actual strategy when it comes to marketing their show. It's a HUGE problem when it comes to how to market your podcast!

I work with so many podcasters just like you and the single biggest question that I'm asked is about the best ways to market and promote a podcast. So, over the next couple of weeks, I'm focusing on the long-term strategies, tips and tactics to help. In today's episode, I'll break down our top 14 growth tips and how you can apply them to your show today.

Writing a book for your podcast, or using your podcast to promote your book, is a great way to make money from your expertise as well as being a huge bonus for your listeners. But should you do it?

Creating branded merch for your podcast is a definite milestone. It’s a big step towards creating a real buzz, culture and community for your show. Today I want to talk about how you can make the best podcast merch possible and where to start!

I get questions all the time from people worried this subject. If you don’t have a podcast mailing list, don’t sweat! There are still so many ways to reach your audience, promote your show, AND if you want, start building a list of your own.