THE PODCAST ACCELERATOR

One of my epic listeners, Charlie Whyman, has just launched a brand new podcast and she asked me over on Twitter whether or not she should have a separate Twitter account for it, or not. So… which is it?

Spotify is brilliant. I use it a LOT and yes, I use it to listen to podcasts. But, the platform and the brand's strategy in podcasting scares me. Here's why…

This is going to get me some grief… I can feel it already. But, are we too hung up on calling our podcasts, well, “podcasts”? There's more to it than a quick OG podcaster Facebook complaint here and there…

Captivate.fm last week gained IAB Tech Lab certification as a podcast host. The UK's only host to do this and the youngest podcast host to do so. But, what does it mean?

“Marketing” is a broad term and all good marketers know that they must specialise in something whilst having a broad general sense of the discipline. But, podcasters don't get that and they often bite off more than they can chew.

I don't know why, but “take it to the next level” seems to be a goal that many podcasters have. What the heck does that even mean?! Let's dig into why you're underperforming here…

So many podcasters ask me why their podcast isn't growing and, when we get to it, they expect their show to perform like a business but yet, treat it like a hobby! We need to talk about that, now.

For new podcasters, there's a heck of a lot to think about and podcast hosting can be super confusing. So, I decided to explain it in simple terms for new podcasters.

The reason that I've been able to build several successful businesses over the years is largely due to having amazing people around me and the willingness to get my hands dirty to do the “little” work – but are you willing to do the same to grow your podcast?

It's #GivingTuesdayPodcasts so, I decided to record a bonus episode recommending three brand new amazing podcasts to listen to, including @gerryandersontv, @srvd_vet and @london_podcast!