THE PODCAST ACCELERATOR

As indie podcasters, all we focus on so often is being consistent with the production of our next episode but wait – we're sitting on a mass inventory of amazing content, so how do we use that?

We’re told lots as podcasters about lead magnets, signing people up to our own email list so that we own the data and it’s hammered into us that we need to do this. But, what do we do after someone is ON the email list? These three emails are vital to send to your new email subscribers.

Apple continues to chip away at their podcasting platform, releasing tidbits of features semi-regularly now. Ramping up to a big release/overhaul/new toolset, perhaps, in my opinion but for now, let's dive into their new podcast marketing tools! Here's the link to them, too: https://tools.applemediaservices.com/apple-podcasts

Podcasting is such a flexible medium but your audience expects it to be extremely clear when you publish, but do you need a consistent schedule or just really good communication? Well, I think both…

Remember when people said newspapers would die, or that email is dead? Well, they say the same about print marketing – so why do companies still do it? Heck, why should YOU do it to build a bigger listenership?!

Despite my belief that podcast companies over-complicate the early stages of a podcast, everything post-launch is extremely difficult – well, the growth part is at least. So sure, you have a podcast and could teach someone to launch, but what then? Is it really worth risking your brand so early when you don't have the answers?

We're getting “markety” today on the show. We've discussed recently the idea of a quality podcast website for your show, but could we be doing more retargeting to help people through our listener acquisition flow?

I LOVE podcasting and run 3 active shows. But, I didn't start that way and when we built Captivate, we realised that well, creators gon' create! But, it's easy to do too much too soon and never gain any actual traction – let's talk about that…

Apple Podcasts is getting more and more updates recently and as 2020 rolls around, I've no doubt the team at Apple are lining up more and more sweet features for us. So, what have they just done with this new podcast launch function?

Let's continue the podcast website chat! Today I want to talk about domains, the must-dos, the absolutely must-not-dos and some of the common mistakes I see people, businesses and yes podcasters too, making with their domain name choices.