THE PODCAST ACCELERATOR

Remember, the second you record a smidgen of audio and release it to the world, you become a brand to someone. And, just like any brand, you need a way to build trust – but is a website the way to do that for a podcaster?

It's super rare that I do podcast interviews but every now and then I like to mix it up. So, it's with great pleasure that I welcome my friend and all-round marketing super-bod, David Bain, to the show to talk through the rights and wrongs of podcast sponsorships for your show.

Apple's podcast API is one of those unseen behemoths that sits behind the scenes, never troubles anyone but yet powers a LOT of the podcasting industry – so what is it and why should you care?!

Ok, let's talk Google. From the confusion between Google Play and Google Podcasts to the “weird” way that Google finds your show if you aren't a techie, Google has big ambitions in the space but isn't always as user-friendly as you'd expect.

How long is a piece of string? Nay, that's the wrong question… what do you need the string to do and what do you expect of it? The same goes for your podcast editor, the budget range is wide but the quality range matches what you spend!

I'm known for moving quickly and somehow being able to access difficult places and people relatively quickly. Why? Because my vision is clear and my purpose highly focussed. This lesson from business can be applied to podcasting, too.

This is a question that came in during my Podcast Accelerator mastermind session from my friend Stephanie Lee and, having experimented with live streaming my podcast, I have a few thoughts on the matter.

Podcasting is booming but it's never too late to start because ultimately, this medium is about finding your people and connecting, long-term, with them. But, you have to stay up to date with the medium – you can't do what you did 4, 6, 10 years ago.

Being in podcasting now for 6 years or so, I can honestly say that one of the biggest things holding the industry's reputation back is that many of the ‘old school' people in the industry still try to hold on to podcasting being complicated, generally making newer podcasters feel bad about themselves and treating them like fools. This has to stop.

By far one of the biggest support questions that we see via Captivate.fm and Podcast Websites is “I've published a new episode but it's not on Apple Podcasts yet, why is that?” – well, here's why.