THE PODCAST ACCELERATOR

Summer is often the time that people head out to conferences and as any good podcaster will tell you, being equipped with a mic is vital. But, how do you garner quality content quickly, when you might only have a moment with the guest?!

I run a three-times per week show, in a really tight niche of podcasting and people wonder how the heck I keep up with ideas without being an interview show. Let me tell you…

Bonus episodes are superb for so many different types of content, from special guests to reactions; from experimental content to just a bit of fun – but how long should your bonus episode be?!

So, you've stagnated a little and your downloads aren't growing – what do you do? Well, rather than produce more content to increase your downloads, why not experiment with certain types of “more” content to test new ideas for your “main” content, without needing to commit to crazy long-term increased production?

Ok I've talked about how to work with guests to produce a show that their audience will love, but what about when YOU are the one guesting? How can you give the best to your audience whilst doing the same for the host of the show?

Most podcasters think that being on the content hamster wheel is great – just keep producing and the numbers will come. But that's just not true. You have to do more than that so why do so many podcasters just work hard on their marketing on the day of publishing?

Hey look, I know it's scary to hit record for the first time, but you got this – I promise. The best way to begin anything is with small steps and an eye on practice, podcasting is no different so stop rewriting your format, your scripts and your ideas and just hit record, just once!

Argh this drives me nuts. When something isn't working with your podcast, the last thing you should do is throw money at it and buy new gear! Let me demystify a few things about mics and podcasting gear right here…

We all want more listeners, but do we truly understand what separates a true listener from a casual lurker? By digging deeper into this, we can learn what it takes to build true fans amongst our listener base.

I've got some bad news for you, you're marketing your podcast for YOU, not for your listeners. This is “inside out” marketing, where you market your episode based on the knowledge you already have about it, you're on the “inside” – trouble is, no one else is there with you and the marketing you're doing probably isn't working.