THE PODCAST ACCELERATOR

Podcasting is a long-term commitment and part of that is ensuring that you continue to give your audience what they want, but also that you make sure that you not only test your content, but also your marketing, listener engagement and every facet of your podcasting workflow.

Podcast download metrics can be confusing, addictive and honestly a little misleading at times. So, as a podcaster where should your attention be focussed when it comes to download statistics?

Podcasting is becoming busier and busier every day. More money is being spent on marketing the “big” shows and thanks to that, making sure your podcast is as visible as possible has never been more important.

Apple has this week responded to the podcast community at large by vastly expanding the number of podcast categories available, in a move that is set to help podcasters and listeners to enjoy a better experience. Rolling out in September 2019, what do you as a podcaster need to do right now?

So, iTunes is gone! That's right, in a move that has been speculated and guarded terribly for a long while now, Apple just announced the break-up of iTunes in favour of three new apps that includes Apple Podcasts for desktop! Also, they announced a far better podcast search experience, whoop!

Rebranding a podcast can feel like a mammoth task, but once you've gone through it, what key metrics should you be looking at outside of downloads? Well, what about softer, brand-led metrics and how you feel?!

Worldwide Developer Conference (WWDC) is upon us on Monday 3rd June and there's a seemingly keen focus from Apple on podcasting this time around, so what can we expect to be announced and what will it mean for you as a podcaster?

If you're rebranding a podcast you've been through a launch before, right? Let me give you a quick relaunch strategy that you can use in order to gain that first bit of traction for your podcast's rebrand.

Choosing a podcast name sounds easy, but it's too important to rush and it's too easy to try to be cute with your name. There're some things you MUST consider during this process, let's look at them.

RSS feeds are boring, but right now they power podcasting. So, let's look today at two options for your podcast RSS feed when you've decided to rebrand your podcast, the choice then becomes centred around the experience you’d like to give to your listeners. Let’s take a look.