THE PODCAST ACCELERATOR

Ok this is a big one – when rebranding our podcast it's vital to do TWO things to keep your subscribers: 1 is about your RSS feed, 2. is about your communications! Let's explore these two vital pieces of the podcast rebrand puzzle, today.

We've talked about DIY podcast networks before and when it comes to a podcast brand, there's a decision that you need to make – is this the right time to start that first network?

Podcast cover art is easy, right? Hmmmm not quite! There are plenty of things to consider when putting your rebranded podcast cover art together, including brand continuity across potential networks and the “clickability” of your show based on how it LOOKS!

What the heck is a podcast “notable”?! This is a term that I use to reference certain things that people recognise about your podcast instantly, e.g. for me, my theme music – for you it may be a segment or a tagline – when rebranding your show, it's important to understand when and what to maintain when considering these notables, as they're the beats that allow people to instantly become familiar with you again.

A few days ago, Google made good on its promise and the promise of its product lead, Zack Reneau-Wedeen, to roll out podcast results and inline players within search engine results pages.

Coupled with the backend transcription that Google uses to ascertain what exactly you're talking about in your episodes, there's a strong chance that we'll start to see YouTube like “sectional” search results, people listening to parts of an episode or single episodes without subscribing and thinking bigger picture, there's a real chance that podcast SEO will become even more strategic as we potentially begin to optimise what we say to hit keyword results.

Of course, that comes with positives and potential negatives, if the “old, wild west” style days of SEO rear their head again.

So many podcasters forget that the reason so many listeners love their show is because of THEM, the host! When you're rebranding your podcast it's easy to go OTT with formats, but I want to remind you today that you're the reason that people tune in – remember that, ok? So, let's dig into segments and show formats…

Shooting from the hip when you start your podcast can be forgiven, I did it! But when you create your second or third shows, or decide to rebrand your current show you can't simply record and forget – today, let's talk about some goal setting options for your podcast rebrand.

I've said this before many times, your podcast doesn't just belong to YOU. Rather, your listeners are your biggest stakeholders and honestly, I believe that they should have a say in this – so let's ask them these three questions.

Like most things, rebranding a podcast sounds easy but once you get started, you realise how much work there actually is to do in order to do it properly. Let's dig into three questions that will help you to decide whether this is the right move for you and your show or not.

Rebranding a podcast isn't as simple as changing a logo and updating your cover art. We live in the audio world and as such, our whole brand is based upon what people hear – so what does it really mean to rebrand your podcast?