How to Design a Podcast Listener Avatar

August 10, 2020

Your podcast probably doesn't have global appeal, and it doesn't need to, either. Instead of trying to get in Apple's Top 50, you need to be marketing to the people who will love and value your podcast. But who are they, and how do you reach them?


This is The Podcast Accelerator, helping busy podcasters to grow their audience in specific, actionable ways.

I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios & Captivate.fm, the world’s only growth-oriented podcast host where you can get your first month of podcast hosting for just one dollar and transfer an existing podcast in, completely free.

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Mark Asquith

That British podcast guy, Mark is co-founder of Captivate.fm, the world's only growth-oriented podcast host. A Harvard, TEDx, Podcast Movement and Podfest speaker (amongst many more!), he's a wildly approachable Brit and Star Wars/DC Comics geek.

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9 Unconventional Ways to Grow Your Podcast

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I'm not a podcast guru. I just try things and I'm fortunate enough to work with thousands of podcasters at Rebel Base Media who also try things. These are the things that we have found work.