Why Are Podcast Statistics Affected by the IAB?

October 18, 2019

Although contentious at times, the IAB (or Interactive Advertising Bureau) governs the way that we measure "downloads" in the podcasting industry and as the major hosts move toward IAB certification (a fairly new certification), what does this mean and what are the alternatives to the IAB, if any? In fact, do we even need podcast measurement standards?!

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